Hire Cartoonist

When you use a brand character, that brand character should be the personality of your company plus perhaps some feelings or attractions that you want to project. These feelings/images may be a bit nuanced to be in the written version of your…
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Hire Cartoonist

When is it a business advantage to think of using a fictional portrayal of something? The advantage is that it creates a visual portrayal of a company or product's character. A company's personality is somewhat intangible and an illustration…

What BRAND are you smoking?

very discipline has its language, a verbal shorthand to pack paragraphs of meaning into single terms relevant to the specialty. Those terms speed communications but can lead to banal statements if the definitions aren't kept sharp. This post…