UK’s Academy for Creative Excellence (A.C.E.) had a vision “to inspire a life-long love for opera and musical theatre.” They wanted to offer students in the central Kentucky area an opportunity to be engaged in the highest possible standard of performing arts training and performance experience!
A.C.E approached us with a desire to raise their visibility while maintaining a tight budget. Since they are young, entrepreneurial and tech-savvy, a website was a natural place to begin the branding process. They are positioned well to exploit the web and social media because their daily activities can be a rich source of unique content.
In establishing the site, there were several parameters. We were asked to portray a serious (albeit beginning) training in the three theatre performance disciplines, vocal performance, acting and dance yet maintain a solid sense of fun and approachability. Setting a tone of excellence for the UKOT Academy for Creative Excellence (and their summer Broadway Bound programs) was important because the instructors at the Academy are directors, vocal coaches, and choreographers who are actively engaged in the arts on a local, national, and international scale. However, all of their instructors have a love for young people and a passion for performing arts education – and their passion is infectious!