The Scott County Kentucky bowling team won the 2012 state championship. Needless to say, folks in Scott County thought there should be something commemorative, and they approached a local company to create a shirt.
The school’s logo is the cardinal and it is incredibly close in looks to the University of Louisville Cardinal mascot. Mascots are great, especially in terms of establishing on ongoing brand personality. If that mascot is repeatedly associated with positive experiences, the mascot becomes iconic for that set of memories. Reinforced long enough, the familiar becomes the historic and can even move on to veneration. Scott county has a long, and well loved sports tradition.