The story of Lawrence Chow is literally a garage-to-multiple-national-locations success story. From an initial investment in a copy machine to multi-site, full-color-digital presses it is an impressive story of meeting customer needs while watching the bottom line diligently by gathering and utilizing performance metrics at every step.
The cover needed to express the speed of the industry change, a visible “digital” feel and a focus on the hero of our story.
Photography. There is simply no way to gather pictures of a company that makes copies and has a deep commitment to utilizing data analysis that doesn’t include beige machines, piles of paper, dust, and electrical cables.
A good photographer, plus some cheap digital photography/illustration and Photoshop. Finding a dynamic illustration of data on the move gave us the background. A good photo of the owner knocked out of the background and superimposed over the illustration gave us both a strong opening spread and a cover. Fortunately MGX Copy photographed their progress over the years. These photos gave us the basis for the multi-spread timeline to illustrate the growth of the company.