Design & Layout
Rather than ramble on about this one, here’s the brief that was given to me. “ This is a magazine for magazine lovers. Given our expertise, it should reflect our love of print magazines: High-quality paper, excellent design, impeccable color. Emphasis is on something tactile, beautiful, and rich.
“Presumably, most readers of <name> and <name>: read those publications at the office. We want our publication to be so pleasant to page through and so engaging to read that our readers take it home and sit on the couch to read it. We want this to be the publication they save, dog-ear, and tear pages out of to circulate and file.
“Words/phrases to describe the look & feel of this magazine:
Clean and uncluttered
Lots of white space
Intelligent, insightful, incisive
Creative, unconventional, adventurous, unexpected, rich, luscious
Accessible, engaging, actionable ”